Colorado Association of REALTORS | Marketing
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Marketing Tag

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Social Media Strategies for Real Estate Agents Class

Join FirstBank on Friday, August 3rd from 3:30 to 5:00pm for an informational, engaging, and practical class on social media insights and strategies.   With social media becoming more prevalent than ever, this class offers tips for shifts in thinking on Facebook, how to network efficiently and effectively through social media, and advice on finding and posting content that will engage your target...

A long line of condos fading into the distance on a beautiful summer day.

Hard to Play Real Estate Game When Rules Keep Changing

A new phenomenon is creeping into Denver that is posing an enormous problem for the 2020-plus buyers and sellers   BY MATTHEW LEPRINO   Like a game of Whack-A-Mole at Chuck-E-Cheese, it would seem that every time one low inventory-fueled abnormality pops up, another takes its place just as we begin to wrap our heads around it.   Desperate buyers seeking to find a way, any...

NAR Announces Policy Statement on UAV’s

The NAR Board of Directors approved the following policy statement on unmanned aerial vehicles: The National Association of REALTORS® advises members that the use of unmanned aerial vehicles for real estate marketing is currently prohibited by the Federal Aviation Administration. Such prohibited use of unmanned aerial vehicles may lead to the assessment of substantial fines and penalties. The National Association of REALTORS® supports efforts to create...

10 Powerful Ways to Use RPR

Realtors Property Resource gives REALTORS® exclusive access to the most accurate valuation estimate tools available. With RPR, you have the means to combat Internet misinformation and demonstrate the value of accurate information and in-depth analytics with the expertise that only you, as a REALTOR® can provide.   Attend this EXCLUSIVE RPR training session at the 2014 CAR Convention, and you’ll leave armed with a...

REALTORS® in Love-Hate Relationship with Internet

The Internet has transformed how consumers shop for a wide variety of goods and services, but many issues remain unresolved when it comes to marketing homes online.   About half of real estate agents appreciate that they can get their listings out to thousands of potential buyers via national websites, said Steve Murray, CEO of Castle Rock-based REAL Trends, during a Denver...

Realtor.com® Concludes AgentMatch Pilot

After a brief pilot phase in two test markets (including Boulder, Colorado) with AgentMatch, Realtor.com® is pulling the plug, citing a faulty algorithm to “match” consumers with REALTORS®. A computer cannot find the best REALTOR® for someone, just like a computer cannot place an accurate value on a home. Read the whole statement from Realtor.com® President Errol Samuelson below:     December 12, 2013 Letter from Realtor.com® President...

Flood Damage to Properties Under Contract

On September 16, 2013, the Colorado Office of Emergency Management released its initial estimate of the number of homes damaged by the recent flooding. Officials estimate that the flooding damaged 17,494 homes and destroyed another 1,502 homes. The damage will undoubtedly affect potential home sales and, it will be critical that consumers and their REALTORS® understand the complexities and legal...

18 Pinterest Board Ideas for Real Estate

Article by Marci James, presenter at the 2013 CAR Convention, October 13-15. Real Estate Professionals have a very geographic based market. So in order to attract the correct audience, you need to create boards that provide amazing photos and quality content about your geographic niche. But you also need to include boards that reflect you personally. Allowing followers a peek into...

Three Tips for Generating More LinkedIn Leads

LinkedIn is the world’s largest professional social network. However, most LinkedIn users simply sign up and then wonder, “Now what?” Being effective on LinkedIn requires some strategy. Below are three tips that, if followed, will increase the number of views your profile receives from those looking to partner with or use a Realtor. Include keywords in your profile. What words do...

Register Today for Northern Colorado REALTOR Summit

The Northern Colorado REALTOR Associations have come together to deliver high quality networking and educational opportunities.  The REALTOR Summit will feature over 16 different education sessions focused on improving your business in addition to two nationally known Keynote speakers- Terry Watson and Bruce Gardner.  Register today for an extraordinary experience on Wednesday, June 12 at the Ranch....